They’re calling it a partnership. When did spokesperson become a bad word? This is Beyonce for H&M. They say she had a hand in the design of the pieces in the campaign, inspired by her “individual style”. Sure. And the advertisements, soon to be staring at you in the face while you commute, will read: "Beyoncé as Mrs Carter in H&M" Look, putting aside how you feel about her and how tired you are of choking on her ego, let’s examine this from a brand marketing perspective because it’s quite intriguing. Full Story

It’s one of my core tenets when it comes to this business: Hollywood is not a team sport. Loyalty is all well and good in its place, but at the end of the day, your business is YOU. “Sentiment is a chemical defect found in the losing side” (name that quote), and it has no place in this business.Case in point: Chris Pine dropped his longtime agency, SDB, back in November, despite publicly stating in 2009 that he was all about loyalty (another core tenet of mine is do not speak in absolutes, you will eventually go back on your word) and was sticking with his boutique agency. Full Story