StratEgery Articles

Articles and photos related to celebrity strategy, politics, and media manipulation. The term "StratEgery" is not a LaineyGossip original. Look up Will Ferrell doing George Bush to understand.

Marvel’s favourite son

April 11, 2014 18:17:57 Posted at April 11, 2014 18:17:57
Lainey Posted by Lainey
Photos:
JD/ Splash

In the year 2004… Tom Cruise and Johnny Depp were supposed to be the sh-t. Ten years later, Brad Pitt has an Oscar, so does Matthew McConaughey, and Robert Downey Jr owns the box office. In other words, nobody knows anything, ever. Here’s RDJ in Malibu yesterday with his lunch box of vitamins, looking pretty fit as he gets ready to start working on Avengers 2, if he hasn’t already. Full Story

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The Art of Douchebag Dressing

April 10, 2014 14:48:10 Posted at April 10, 2014 14:48:10
Maria Posted by Maria
Photos:
WENN

This week, Lainey wrote about celebrities being paid to dress like assholes (click here for a refresher), otherwise known as Coachella. It’s a mess – flower crowns, fringe boots (because why wouldn’t you wear suede boots in the desert?), floppy velvet hats - and I guess getting high and riding the Ferris wheel calls for a certain esthetic. Full Story

Gaga like Beyonce

April 8, 2014 14:38:35 Posted at April 8, 2014 14:38:35
Lainey Posted by Lainey
Photos:
Theo Wargo/ Getty

Lady Gaga performed at the Roseland Ballroom last night. It was the last of 7 sold out shows and the final show ever before the historic venue closes down. Gaga is a New York City girl. No doubt it meant a lot to her to have this opportunity. In other Gaga news… Page Six Full Story

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Rachel & Daniel’s night out

April 8, 2014 14:01:22 Posted at April 8, 2014 14:01:22
Lainey Posted by Lainey
Photos:
Wenn, Gilbert Carrasquillo/ Splash

We don’t see these two very often. They spend time in New York but they don’t wave themselves in front of the paps so when they do step out, it’s like a gift. Rachel Weisz and Daniel Craig were at the Night of Opportunity gala in NYC last night. The organisation helps low income high performance students access educational opportunities that might otherwise not be available. Full Story

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Distraction from the bridge

April 7, 2014 18:41:16 Posted at April 7, 2014 18:41:16
Lainey Posted by Lainey
Photos:
WENN

Zac Efron was front and centre at the Laker game the other night. And he had a girl with him. So that’s what we’re talking about now. We’re not supposed to talk about how he randomly showed up under a Los Angeles bridge and got his ass beat by some vagrants in a shady part of town known for drugs and gangs. Full Story

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The Belly-Cupper party

April 2, 2014 16:09:00 Posted at April 2, 2014 16:09:00
Lainey Posted by Lainey
Photos:
Wenn, Charley Gallay/ Michael Buckner/ Getty

Jennifer Love Hewitt has a line of maternity clothes now. You know, my colleague on The Social, Melissa Grelo, was pregnant through the entire first run of our show and she wore regular clothing the entire time. Same thing with Cynthia Loyst. And so many of the other women I hear from. The only “maternity” item they bought were the jeans with the elastic waistbands which, frankly, I plan on investing in even though I will never get pregnant because that just seems like a really good f-cking idea. Full Story

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Nicole Richie Back to Reality (TV)

April 1, 2014 19:08:15 Posted at April 1, 2014 19:08:15
Maria Posted by Maria
Photos:
INF

When Nicole Richie's AOL webseries #CandidlyNicole came out, I was all for it (see here and here for a refresher). At the time, I wrote that all the things that she's done in her career - bratty socialite, BFF of Ebola Hilton, fashion designer - are things we (and by "we" I mean those of us who like our celebrities with a bit more cache) frown upon. Full Story

Chris Evans Take Back Tour of 2014

March 31, 2014 19:36:30 Posted at March 31, 2014 19:36:30
Sarah Posted by Sarah

Captain America: The Winter Soldier comes out on Friday. This is your daily reminder that it’s really good (it’s tied with Iron Man for the highest-rated Marvel movie yet). Since it’s the last week of publicity, we have a lot of new appearances from Chris Evans as he shills hard in the last days before the box office is open for business. Full Story

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Has Posh given up?

March 31, 2014 16:49:13 Posted at March 31, 2014 16:49:13
Lainey Posted by Lainey
Photos:
Vladimir Labissiere/ Splash

Victoria Beckham and her children arrived in LA this weekend. Cruz walked with his mother. Big brother Brooklyn held H7 in his arms. H7 had her hair down. Her hair was down! Has Posh given up? It was a joke, sort of, when I wrote a few weeks ago that Posh was tying H7’s hair up all the time to save it for a big reveal…like the cover of American VOGUE, edited by Anna Wintour, who went with Kanye West and his fiancée instead. Full Story

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More bold lip and better reviews

March 26, 2014 20:19:52 Posted at March 26, 2014 20:19:52
Lainey Posted by Lainey
Photos:
Wenn, Eddie Mejia/ Splash

I love everything about Emma Watson’s look at Letterman yesterday. All of it. Even the slingback and I’m not normally feeling a slingback. But the suit is beautifully tailored. And the pant length is amazing. And I’m never going to complain about a crisp white shirt. You’ll note, Emma continues to work the bold lip. Full Story

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Rebranding Gwyneth Paltrow

March 26, 2014 15:21:18 Posted at March 26, 2014 15:21:18
Lainey Posted by Lainey

I love Duana. Duana texted me in a rage last night about Gwyneth Paltrow and Chris Martin’s separation announcement. Specifically this: "We have been working hard for well over a year, some of it together, some of it separated, to see what might have been possible between us, and we have come to the conclusion that while we love each other very much we will remain separate. Full Story

Chris Evans is retir—wait what was that? About money?

March 25, 2014 18:04:17 Posted at March 25, 2014 18:04:17
Sarah Posted by Sarah

Chris Evans has a fancy Variety profile in advance of Captain America: The Winter Soldier opening in the US next week (have I mentioned today that it’s really good?). The headline is that he’s going to leave acting and pursue directing, full-time, once his Marvel contract is done (he has three pictures remaining on his deal). Full Story

Johnny Depp’s engagement tour

March 24, 2014 16:18:41 Posted at March 24, 2014 16:18:41
Lainey Posted by Lainey
Photos:
Fame, KCS Presse/ Splash

You remember when Tom Cruise and Katie Holmes were engaged and it happened to be when he was promoting some movie and it became like their engagement tour? Why am I getting the same vibe from Johnny Depp? Is Johnny Depp as cheesy as Tom Cruise? Depp and his fiancée were in New York the other day. Full Story

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Maybe it was for award season

March 24, 2014 14:27:34 Posted at March 24, 2014 14:27:34
Lainey Posted by Lainey
Photos:
INF

The last we heard of Kate Hudson, she and Matt Bellamy were having problems in their relationship. She hadn’t been wearing her ring. And even PEOPLE was reporting that she and Bellamy were estranged. If PEOPLE was willing to go there, it had to have been subtly sanctioned. Full Story