Bruno premiered in London tonight. As you can see, Sacha Baron Cohen is once again showing off his ass. Lorella emailed me about this the other day: you know he’s a hairy dude. And somehow he has no black hair pores. How??? Wonder if he had laser. But if he had laser it would be impossible for him to get back into character if he needs to pull a Borat. Full Story

Love him so much. Bruno was supposed to present an award. By the end of it, no one knew which award. Whatever it was it went to LipGloss Zac Efron and his blender legs who had to follow up Bruno’s brilliance and deliver an acceptance speech. Needless to say, he had no thunder. And his pouty panties were all twisted up in knots as a result. Full Story

This is the big debate. Was it real? Or was it staged? I say totally staged. A quick catch up in case you didn’t watch: “Bruno” swept down from the rafters in an angel thong get-up and was lowered ass first onto Eminem’s face. (Eminem passes spell check on Microsoft Word! Skank doesn’t). Full Story

Can’t f-cking wait to see this movie. Here’s a promo shot from the upcoming Bruno. As previously revealed, Bruno adopts a baby Madonna-styles, then proceeds to pimp him out Dina Lohan-styles. They say Bruno is more incendiary than Borat. And funnier too. The hair alone seals it for me. A word to Zac Efron then: Should you still be wearing your hair like yours if Sacha Baron Cohen is wearing his hair like yours …as a gag? Source BWE Full Story

I reported on reaction from a preview screening a couple of weeks ago at SXSW – click here for a refresher. Now the trailer has arrived… Dude, I can’t wait for Public Enemies with Depp and Bale but Bruno, Bruno has now soared to the top of the list. Full Story

At SXSW this week, Sacha Baron Cohen appeared via video to present a short clip from the upcoming, highly anticipated Bruno, his follow-up to Borat this time featuring the flamboyant Bruno from his now cult status tv show. You may recall "Bruno" crashed a runway last year and made a spectacle of himself during Fashion Week - photos are attached. Full Story

Salma Hayek, an improvement on her meh appearance at the Globes, looking gorgeous and unusually UNbusty (relatively speaking) last night at the National Board of Review awards in New York. Full Story

You may have heard about Sacha Baron Cohen last week rushing the runway and sh-t disturbing Milan fashion week as his latest alter ego Bruno – video is below. He makes my life. Naturally he was immediately banned. Of course everyone was waiting for him to turn up in Paris. And he did. At Stella McCartney. Full Story

Isla Fisher was spotted yesterday in Westwood with little Olive Cohen. Actually little Olive Cohen doesn’t look so little. Little Olive is an adorable chunks! Fat babies are the best. Isla and Sacha Baron Cohen are always super low profile. But everyone’s got a job to do. About 6 months to go before Isla’s Confessions of a Shopaholic is released. Full Story

Keith Richards made a rare public appearance last night at the New York premiere of Sweeney Todd. As did a fairly friendly Sacha Baron Cohen. Because Sweeney Todd is cool. Because Tim Burton is cool. And of course Johnny Depp is cool. As mentioned before, Stephen King wrote a great article on the art of “cool” for Entertainment Weekly a few weeks ago – click here to read Full Story

It’s not unusual to learn about Shelf Ass Jessica Biel workin’ the paps in her favour. Or Paris Hilton. Or even Jennifer Garner. But what about Sacha Baron Cohen? He is supposed to be press shy, supposed to be in it for the art and not for the fame, supposed to be above strategic wrangling media manipulation his peers frequently engage in. Full Story

Funniest sh*t ever. The Hotness is back in the spotlight, currently on a book tour to promote his new travel guide – Borat: Touristic Guidings to Minor Nation of U.S. and A. and Touristic Guidings to Glorious Nation of Kazakhstan. As you can see, Borat brought presumably one of his sons along for the occasion. Full Story

Isla Fisher and Naomi Watts both pregnant, hanging together yesterday in California and giggling together too - adorable, non? And a great story about Sacha Baron Cohen the other day. A house party in LA, door opens, in walks Sacha. He grabs a beer, does a lap around the place, didn’t see anyone knew, and then walked right back out… He did come back later though, to apologise and to explain – he had been invited to another party and went into the wrong house. Full Story