“Style” and “Grace”
Wenn, Christopher Polk/Getty
This one time at work we were standing around, and there was a fashion magazine and Brendon picked it up and flipped through, probably trying to find some stupid shoes to mock, and instead he grew disgusted as he flipped faster. And then he went "these are all children!" and tossed it across the room.
I looked for myself, and yes, they were 12-year-olds, selling clothes in lines that were clearly for adult ladies. He was livid. "No wonder! No wonder!"
It's nothing new, of course. But reading this morning that Chloe Moretz is receiving the MaxMara Face of the Future award, which is apparently "given to an actress in recognition of her outstanding achievements and her embodiment of style and grace", I grow tired all over again.
So let's be clear here. This is an award for being pretty. There's nothing wrong with that per se, or nothing we can fix without getting into some sociology coursework. Usually, though, these awards are thinly veiled, and called "magazine covers" or "Cover girl commercials" or "Rachel Bilson's career" (you can send the hate mail to Lainey).
But what “embodiment of style and grace”? In addition to looking like a foal most of the time, with her legs all akimbo, she is FIFTEEN. A face, sure. You can have a face at 15. Can you have style? Are you supposed to? Isn't grace supposed to be learned? She mostly looks like she's trying to keep her chin out of the water while swimming across a lake.
The saddest part about this is that it tells me MaxMara doesn't want me as a customer. I like the clothes, and the previous recipients of this award (Elizabeth Banks, Zoe Saldana, Emily Blunt, Ginnifer Goodwin) were awesome and slightly offbeat and I could dig them. It was like MaxMara was whispering to me all Ryan-Gosling-meme: “I understand you, girl. You don't just want a typical choice.I get it.”
But now they've chosen a child, and I've chosen to put my substantial MaxMara budget (heh) elsewhere. I suspect this is a one woman movement though. I don't believe execs at Mara didn't believe that certain people would feel the way I do. They just know there won't be enough of them to affect their bottom line.
Attached - Moretz at the Costume Design Awards the other night.