Papping GOOP’s gear
Check out Gwyneth Paltrow at the Brentwood Country Mart with daughter Apple and some friends earlier this week. And this is supposed to be wrong. Of course. No one wants to see children harassed. But my position is that if they can’t agree one where the line is, among them, these celebrities, then how is anyone else supposed to be figure it out? Is the question really privacy here, or is it about control?
Every day my inbox gets hit with emails from publicists and marketing firms promoting their products, often seen on celebrities.
Today at 9:48am, a message came in from a PR agency about a pair of jeans.
The title of the message:
MEDIA ALERT: Gwyneth Paltrow Wears Frame for Goop Denim
The photo attached was this one:
I’ve just licenced it, and several others from the same pap in the same series, from the photo agency.
In the body of the message, this was the description:
Los Angeles, CA – Tuesday, April 29th, Gwyneth Paltrow wore a pair of Frame for goop Exclusive “Le Garcon” jeans in Lincoln while shopping at The Brentwood Country Mart. This style retails for $229.00 and is available at http://www.goop.com/shop/frame-exclusive-le-garcon-boyfriend-jean-in-lincoln.html.
So they’re promoting a pair of jeans, as seen from a paparazzi image, taken when the kids were around, and redirecting the purchase of those jeans …BACK TO HER WEBSITE. They’re telling you that you can buy the jeans she’s wearing, AS SHOWN TO YOU BY THE PAPS, the dirty dirty paps, on GOOP.com.
And again, is this about privacy or is it about control?
PS. I love your hoodie, Gwyneth. Can I buy it on GOOP?