Alba the Eco-Warrior Decorator

June 5, 2013 16:06:06 Posted at June 5, 2013 16:06:06
Maria Posted by Maria

Domaine Home, a new home décor site launched by the founders of mocktress bible WhoWhatWear.com, has recently featured the home of “actress and eco-evangelist” Jessica Alba -- move over David Suzuki!

The piece is glowing, obviously; they refer to Alba as a mogul who embraces authenticity, so of course there’s no mention of a decorator or even that the house was likely styled for the photo shoot (much like a house would be staged to lure in prospective buyers – that would be us). Because Jessica is such a DIY Craiglist junkie, it’s noted that Alba refinishes furniture from the flea market and doesn’t shop at Ikea.

Conversation comes around to Alba starting her own line of eco-furniture, because, as she sees it, there’s just nothing affordable out there. We NEED Jessica Alba to outfit our couches with flame retardant fabric. Sorry to break it to you, but your couch could spontaneously combust at any moment.

I don’t question her taste level, but does the ability to decorate your own house (assuming she didn’t use a designer) warrant a furniture line? Her house does have that boho bougie (to steal a phrase from Dan Levy) look to it -- lots of textures and patterned pillows and interesting bric-a -brac -- but does it make her qualified to “design” furniture?

To put it simply, it doesn’t matter. This is the “mocktress” – every hobby is an opportunity for a product line. She’s as qualified as Kate Bosworth is to design a music festival collection for Topshop. Any interest can become “expertise” with the right branding.

Pouring lemonade into a mason jar is one thing, but we should agree that designing furniture requires some serious talent and dedication. Before she jumps in, maybe Jessica should ask Justin Timberlake how Homemint is going.

PS. I have the Stokke crib in the photo below. It’s not notably eco-friendly but it is high quality and yes, mass produced.

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