StratEgery Articles

Articles and photos related to celebrity strategy, politics, and media manipulation. The term "StratEgery" is not a LaineyGossip original. Look up Will Ferrell doing George Bush to understand.

Zac Efron’s new girlfriend

October 14, 2014 14:18:10 Posted at October 14, 2014 14:18:10
Lainey Posted by Lainey
Photos:
London Ent/ Splash

Zac Efron arrived in Copenhagen with a girl the other day…and now everyone knows her name, job, and qualifications. Apparently it’s official. He and Sami Miro are totally boyfriend and girlfriend. It’s been at least a month. On September 22 they were at a Dodgers game together. PEOPLE reports they also doubled with Dylan Penn and her boyfriend a week before that. Full Story

Mark Wahlberg lost 60 lbs

October 8, 2014 19:21:12 Posted at October 8, 2014 19:21:12
Joanna Posted by Joanna

Somewhere between bulking up with The Rock and running away from giant (extinct) Hasbro toys, Mark Wahlberg lost 60 pounds. Did you notice? He wanted you to notice. In a new interview with USA Today Full Story

Taylor Swift changes the conversation

October 8, 2014 17:12:18 Posted at October 8, 2014 17:12:18
Lainey Posted by Lainey
Photos:
WENN

When we talk about the fame game and the celebrity ecosystem, and who sells best and who understands the play, it’s often a long-term case study. Think of how the Jolie made her moves – it didn’t happen in a year, but it was a well-executed multiple-down strategy, sometimes advancing only one or two yards, sometimes it was 15 yard major gain, followed by a modest 4 yard run. Full Story

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Gwyneth laughs at Martha

October 8, 2014 13:23:04 Posted at October 8, 2014 13:23:04
Lainey Posted by Lainey

A new installment of White Girl Sh-t was released last night. Gwyneth Paltrow made an appearance at the Fortune Most Powerful Women Summit yesterday for an interview. This just a few days after it was announced that she’d found a new CEO for GOOP: Lisa Gersh, formerly the CEO and President of Martha Stewart Living Omnimedia who left that job after less than a year, amid rumours that she and Martha couldn’t agree on a vision. Full Story

Celebrities are considerate: Ryan Reynolds edition

October 6, 2014 15:43:55 Posted at October 6, 2014 15:43:55
Lainey Posted by Lainey
Photos:
Pacific Coast News

Blake Lively just announced that she’s pregnant for Ryan Reynolds. And there are new photos of Ryan Reynolds. It’s so considerate when they do this, celebrities, non? When they appear, accidently of course, to be papped, just so we have new pictures to attach to our blog stories. Full Story

Taylor Swift’s British VOGUE debut

October 1, 2014 17:31:32 Posted at October 1, 2014 17:31:32
Lainey Posted by Lainey

You see the difference when she’s styled editorially? I LOVE how they’ve dressed her for this. Even though they’re good girl colours and it’s not a total departure from her palate, the vibe is so fresh and funky and she looks great with her hair punked up like this. All of it is of course in service of the release of the new album. Full Story

Brad Pitt and his kids

October 1, 2014 16:03:20 Posted at October 1, 2014 16:03:20
Lainey Posted by Lainey

Brange did not attend the Amal-George wedding this weekend. But every day since they’ve been making headlines. She bought him some crazy expensive watch. Click here for more details. Then PEOPLE ran a feature about their first month of marriage. Full Story

Benedict Cumberbatch gets ahead of the game

October 1, 2014 15:49:24 Posted at October 1, 2014 15:49:24
Sarah Posted by Sarah

Benedict Cumberbatch has a GREAT new interview with TimeOut London in which he talks about both his Oscar chances and the kingmaker grooming him for center stage. The Batch is always an interesting interview for several reasons: 1) He’s 38 and fame came late-ish for him, striking in his mid-thirties after he’d had a chance to fully form—they’re better when it happens that way, as Lainey recently pointed out Full Story

Ben Affleck’s dick and superhero swirl

October 1, 2014 14:46:32 Posted at October 1, 2014 14:46:32
Lainey Posted by Lainey
Photos:
Ron Asadorian/ Splash

Ben Affleck has been all over New York promoting Gone Girl, opening this weekend. I was just making plans to see Gone Girl on Friday with my cousin Cat and her husband who’s celebrating a birthday. All depends on how it goes when they cut my lip open and take out my cyst-mole that afternoon. Full Story

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Tuesday, September 30, 2014
Advertise with Lainey

Dear Gossips,

Would love to know how it works when it comes to wedding photo negotiations. Like does George Clooney tell PEOPLE and HELLO! that "I won't take anything less than what Brad got"? Or does he say "If you give me x percent more, I'll give you x percent more - more photos, more quotes, more access"?

And is there a photo checklist from the publication that has to be satisfied? Like do PEOPLE and HELLO! specify that they want:

- The Dress, front and back
- The Cake
- Bride and Groom together, must be touching
- $100k bonus if you give us a kiss
- $100k bonus if you give us a photo of celebrity guests
- at least one group family shot
- at least one sappy quote

Who has the power here? The seller or the buyer? The buyer ended up getting shafted for the Timberlake wedding when all the pictures came back low quality and not all that impressive.  Read Full Intro

The Carters & Beckham

September 30, 2014 21:27:45 Posted at September 30, 2014 21:27:45
Lainey Posted by Lainey
Photos:
WENN

Today in Paris at the Paris Saint-Germain F.C. vs Barcelona F.C. football match. Sitting together. Hanging together. Laughing together. Unfortunately no Posh. The last I saw Posh was back in London at her flagship which isn't even a week old. Maybe David's inviting Beyonce and JayZ to come check it out. Full Story

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Chanel’s protest

September 30, 2014 17:31:05 Posted at September 30, 2014 17:31:05
Lainey Posted by Lainey
Photos:
Pascal Le Segretain/ PATRICK KOVARIK/ Getty

Normally I’d post this in LifeStyle but Chanel’s always a spectacle and every other runway has been cockblocked by Amal Alamuddin so Karl had to do something extra, as he does. The clothes were secondary to the messages. A rally. A protest rally. And that becomes fashion. Full Story

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Get off Jeremy Renner’s lawn

September 30, 2014 17:08:45 Posted at September 30, 2014 17:08:45
Sarah Posted by Sarah
Photos:
Splash

Jeremy Renner’s new movie, Kill The Messenger, opens on October 10 (against RDJ’s The Judge—do you think they’re giving each other a hard time about box office competition?), and as such Renner is giving us the hard shill. Kill The Messenger is opening in a crowded October dominated by a lot of flashy titles like Gone Girl and Fury, so he’s got to hustle to draw attention to his movie. Full Story