StratEgery Articles
Articles and photos related to celebrity strategy, politics, and media manipulation. The term "StratEgery" is not a LaineyGossip original. Look up Will Ferrell doing George Bush to understand.
Granny eats apples
Dances spontaneously.. Kicks up her feet… Mutters to herself making peace signs… Hides behind sunflowers… Floats like a hippy dippy angel across the garden… Nicole Kidman… Carefree?!? WHAT IS THIS BEAUTIFUL THING? Thank you Belinda and Pearl for sending it along. Full Story
Jenna Tatum and a Panda
What’s cuter than a pregnant woman with a teddy bear? That’s rhetorical, because nothing, obviously. I know very little about Jenna Dewan-Tatum, except that she dated Justin Timberlake, post-Britney/pre-Cameron. And of course she’s married to Channing Tatum. This is where celebrity hierarchy becomes fascinating, because when they first hooked up, they were both solid Cs, having starred in Step Up together. Full Story
As long as you don’t half-ass the promotion
Justin Timberlake played golf with Kiefer Sutherland this weekend in Brentwood. Pipsqueak’s head is extra extra big right now because of how well The 20/20 Experience sold in its first week. And his summer tour with Jay-Z is also doing great numbers. Not bad for an album that was put together in only 20 days. Full Story
Jackpot at the grocery store
Wenn, All Access Photo/ Splash
All the paps just hanging out on a “gut” feeling today at Bristol Farms were rewarded with a big get -- Taylor Swift grocery shopping, like she’s even pushing her own cart. There are, um, two bags in that cart. When you go grocery shopping, do you put your two bags in the cart, then push the cart to the car, then go back and return the cart? This, to me, is a pain in the ass and a waste of time. Full Story
Britney boyfriend theories
Britney Spears is all hand holdy and smiley with her new boyfriend David Lucado now. You know, the dude with the vague job description who works at a law firm? They were in Vegas together with her manager Larry Rudolph this weekend. Britney looks happy and even healthy. Full Story
Will Smith could have been Django, is a moron
Will Smith’s career strategy is not a mystery. He’s spoken in the past about choosing roles because they would be blockbusters, about deliberately deciding not to pursue the kind of interesting and diverse roles like he did back in the Six Degrees of Separation days because he valued A-list success over credibility. Full Story
The Affectionate Afflecks and the perfect family weekend
Last week some tabloid reported that Jennifer Garner was givin’ it to Ben Affleck after the Oscars for saying their marriage was “work”. As IF Mrs Affleck would ever, ever let them see anything less than family perfection, and especially on a night like the Oscars. Full Story
Searching for Patrick Dempsey
Remember Outbreak? Patrick Dempsey and his monkey? Brad Pitt is looking for him. This was my first thought seeing the new trailer for World War Z. Brad is Dustin Hoffman. Is he looking for Patient Zero? Does he have a multipurpose assistant like Cuba Gooding Jr? How was he a stunt helicopter pilot AND a scientist AND a sharpshooter AND a bodyguard ALL AT THE SAME TIME!?! Anyway, as you can see below, “outbreak” is what they’re going with here as promotional strategy for Brad’s mega expensive summer movie, opening in June. Full Story
Beyonce for H&M
They’re calling it a partnership. When did spokesperson become a bad word? This is Beyonce for H&M. They say she had a hand in the design of the pieces in the campaign, inspired by her “individual style”. Sure. And the advertisements, soon to be staring at you in the face while you commute, will read: "Beyoncé as Mrs Carter in H&M" Look, putting aside how you feel about her and how tired you are of choking on her ego, let’s examine this from a brand marketing perspective because it’s quite intriguing. Full Story
Gwyneth’s sad smut ...for sale?
Gwyneth Paltrow covers the new issue of SELF looking really great in a blue and green patterned dress. She is currently promoting her new cookbook It’s All Good, about how to eliminate all the pleasure out of your diet, or something. In the interview G acknowledges that she wasn’t well liked. Full Story
The “chic and healthy” mom reads the WSJ
Jackson Lee/ Splash
It’s only lunch. Try not to roll your eyes so hard you have to go home. Here’s Jessica Alba on the morning show circuit in New York. She’s promoting her new book The Honest Life, evidently a companion to her company, The Honest Company -- green for baby, or something. Here’s the headline that accompanied her interview video on Good Morning America Full Story
Weekends with the kids
Jennifer Garner and Ben Affleck took the kids arts and crafts shopping on Saturday, 8 days since his last papped outing with the children, during which he held a boot up to the camera and claimed it was for demonstration purposes only. He was spoken to at home, no doubt. Full Story
Protecting Jessica Chastain?
Another great example of the “Business of Hollywood” and all the manipulation and strong-arming that characterises the industry. Deadline’s Nikki Finke posted a delicious item yesterday about how Vanity Fair curiously pulled down an article about Jessica Chastain during the Academy’s Oscar voting period. Full Story
Ben shaves his playoff beard
HAL GARB/ TIMOTHY A. CLARY/ HECTOR MATA/ Vince Bucci/ Getty
I’m telling you, that’s why the Patriots lost in the Super Bowl to the Giants the first time, in Phoenix. They were undefeated that season. And...Tom Brady CUT HIS HAIR for the only game that mattered! Ben Affleck wasn’t so stupid. He kept a playoff beard going through award season and, well, as we know, it worked. Full Story