Respect the Roll. Impress your friends. And win.

Lainey Posted by Lainey at January 20, 2012 15:14:09 January 20, 2012 15:14:09

Jacek and I are still in the market for a permanent place to call home.  We rent.  We’ve been close to buying a couple of times but it never worked out because I am a picky superstitious crazy person and have to feng shui the place up and down before putting down an offer and in today’s market (or maybe it’s just stupid Vancouver’s market), you’re expected to make a decision often having only thought about it for a few hours. This, if you don’t mind my b-tching about, is madness. I have spent more time considering the purchase of a pair of shoes than some people take before they buy a house/condo/whatever. This is uncivilized.

Anyway, people often ask me if I would entertain more if I owned. I try not to think about how they’ve come up with such a specific question. The answer is that I probably wouldn’t. Mostly because I don’t cook much but also because the stress involved with having guests over and having to impress them with my good taste and charm, oh my God I couldn’t handle it. My friend Lorella on the other hand, she lives for it. A month is not long enough to plan a dinner party menu. She starts preparing the meal three, four days in advance. The details, the details, the details - she thinks of everything. When we stayed with her over Christmas last month in Toronto, she left a beautiful glass pitcher full of water by our nightstand to keep us hydrated overnight, and when I told her she could have just given us a bottle of water, she said that wouldn’t have made it feel like a hotel. I’m telling you, she is full on with this business. Jacek brought a store-bought sandwich into her house one afternoon for lunch and she almost threw him out.

So when Cottonelle came to us to promote their new toilet paper roll covers – yes, there is such a thing – I immediately thought of Lorella. Lorella would make sure her guests had toilet paper roll covers. Please. When one bed sheet is not acceptable…?

Cottonelle brand is changing people’s POV on toilet paper, offering new ways and reasons to respect the roll. Because people pay great attention to the look and feel of their bathroom but neglect to consider one of the most important elements: toilet paper. To help people care for their toilet paper like never before, the Cottonelle brand is introducing new designer roll covers to put the spotlight on toilet paper.  Designed by famed interior designer Jonathan Adler, the new Cottonelle brand roll covers (in three fashion-forward designs) will help people take notice and respect the roll that respects them.  How else would you treat Cottonelle Clean Care toilet paper??? Not to get overly familiar with you, but, um, if you’re putting it that close to you, you need to make sure it’s well loved, you know?   

I’ve shared my piece about Lorella’s attention to detail.  Now I want to hear from you.  Tell me a quick story about your home obsessions. Or maybe it’s a friend who went to the greatest lengths to go 5-star in theirs.  Each submission will be entered into a draw to win an amazing Cottonelle Respect the Roll giveaway.  It includes:

•    Fourteen 12-packs of Cottonelle toilet paper (a year’s supply)
•    Three new Jonathan Adler roll covers
•    Bamboo soap pump
•    Bamboo toothbrush holder
•    Bamboo waste can
•    Bamboo soap dish
•    Reversible blue bath towel (x2)
•    Jonathan Adler’s newest book Jonathan Adler on Happy Chic Colors
•    The giveaway is valued at approximately $150

To enter, email [email protected] with Respect the Roll as the title before EOD Pacific on Wednesday, January 25, 2012.  Tell me your story in 150 words or less.  We’ll share the best story next week and draw from submissions received.  One prize pack available with an estimated value of $150.  Standard Contest Rules apply.

And if you don’t win, be sure to visit to learn how to order a roll cover.

Good luck!

About Cottonelle Brand

The Cottonelle brand provides innovative comfort solutions for perineal personal care. Cottonelle toilet paper is available in three forms: Cottonelle Ultra toilet paper, Cottonelle Aloe & E toilet paper and Cottonelle Premium toilet paper. To help people feel cleaner and fresher than with toilet paper alone, Cottonelle offers Cottonelle Fresh Flushable Moist Wipes and Cottonelle SoothingClean Flushable Moist Wipes enriched with Aloe & E. For the latest product information, visit

About Jonathan Adler

Jonathan Adler is a design company dedicated to bringing style, craft, joy to your home. The eponymous company has grown to become an internationally recognized home- and gift-oriented lifestyle brand with 15 stores worldwide, offering decorative objects, tabletop collections, bedding, bath accessories, candles, furniture, rugs, pillows, and lighting.  Jonathan Adler is known for a design aesthetic which pairs modernist forms with bold colors and groovy graphics.  The company motto, "If your heirs won't fight over it, we won't make it," reflects Jonathan's commitment to impeccable craftsmanship and panache.

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