I was just wondering about Jeremy Renner’s state of mind as The Bourne Legacy approaches, his first real test as a leading man. Well, if there’s anyone who can empathize, it’s Andrew Garfield. Full Story

Or so the numbers people say. Two weeks out from The Amazing Spider-Man’s opening, and the trades are reporting that it’s tracking for a $120+ million holiday opening—it’ll span the long July 4 weekend in the US—showing strong interest from men and boys and decent awareness from younger girls, but not so much the 25 and over female crowd. Full Story

Let’s first group hug over how cute these two are. Attached - Emma Stone and Andrew Garfield hand in hand at LAX yesterday presumably heading back to New York for the Tony Awards this weekend where he’s been nominated for his work in Death Of A Salesman. He is considered to be the favourite. Full Story

I don’t really know what this video is except horrifying.I have a motto—start exclusive, stay exclusive. This is my media/marketing approach. I’m a boutique person; I’d rather serve a smaller, more rarified clientele than be a big smashing hit with the masses. In marketing terms, it’s called courting the alpha consumer. Full Story

That’s what all these ads should say. “Please care about us”, and, “Hey we made a superhero movie, too!”Sony’s The Amazing Spider-Man, the middle child of the summer superhero titles, is going full-tilt trying to build up interest in the movie that no one particularly wanted. Full Story

I’ve been worried for The Amazing Spider-Man for several months now. Ever since I heard the marketing was being held up in order to recalibrate the approach in the face of underwhelming reaction to the first trailer and marketing push late last year, I’ve wondered if Spider-Man doesn’t suffer from middle child syndrome. Full Story

Emma Stone and Andrew Garfield, along with other members of The Amazing Spider-Man team, including that prick Rhys Ifans, were in Mexico yesterday promoting the movie at the Summer of Sony event. I love her blouse and that tricked out collar. I LOVE it. I also love that they’re not super precious about their relationship and who sees them holding and hands and not hiding about it or ducking under parked cars. Full Story

I was happy to see Emma Stone and Andrew Garfield walking their first red carpet together on Saturday at the Kids’ Choice Awards. The two subsequently presented together as promotion for their upcoming Spider-Man. I was even happier to see Shannon Woodward show up with Katy Perry. Interestingly enough, Andrew used to date Shannon Woodward. Full Story

Andrew Garfield is currently performing on Broadway in Death Of A Salesman. Emma Stone apparently met with Rob Marshall yesterday in New York and many are now speculating that she’s being considered for a role in Marshall’s film adaptation of Into The Woods. Oh, can you imagine the nattering from the theatre geeks?Ask them. Full Story

Some big names showed up last night in New York for the opening performance of Death Of A Salesman. Garfield’s biggest fan, Emma Stone, was also in attendance. I’m told she’s been in attendance through previews, in the audience several times. Many of you too have written to say that you saw the play in previews and you were unanimous in your praise, particularly for Philip Seymour Hoffman. Full Story

Andrew Garfield is in New York preparing for his Broadway debut in Death Of A Salesman opposite Philip Seymour Hoffman and directed by Mike Nichols. He’ll be Peter Parker this summer. And perhaps for several summers to come. So he’s showing some impressive career variety. These are smart moves so far and they should serve him well. Full Story

It was all any geek could get to last night: the new Amazing Spider-Man trailer, have you seen it yet? Capitalising on all the activity around the Super Bowl, Sony decided not to join the others in releasing new trailers during the game, but just after the game. Like Beyonce, Spidey wanted all the attention for himself. Full Story

Emma Stone and Andrew Garfield were photographed arriving at JFK airport in New York yesterday. She was also, a few hours previous, spotted at the airport in Paris without him. Perhaps they arrived there at different times. What was Emma doing in Paris? No one spotted her at any of the haute couture shows. Full Story

I have been perv-wishing for months for pictures of Emma Stone and Andrew Garfield loving each other. There was some handholding before Christmas. And hugging too. But nothing quite like these... These are the best, and the cutest, so far. Here are Emma and Andrew in New York the other day KISSING! Like, let me push you up against an iron fence and get all horny kissing. Full Story