Award Season Campaigning Articles

Celebrity Awards Season campaigning and PR strategy.

Pre-Oscar two-piece

Lainey Posted by Lainey at July 18, 2014 15:49:55 July 18, 2014 15:49:55
Photos:
FameFlynet

Reese Witherspoon modelled a very cute white laser cut two-piece yesterday while walking around LA. Speaking of Blake Lively, Reese too will soon be launching a lifestyle brand called Draper James. There will be retail stores. The first is expected to open next year…while she’s on an Oscar run? I posted about the first trailer for Wild – Hike, Pray, Love – last week. Full Story

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Jessica Chastain in Ischia

Lainey Posted by Lainey at July 15, 2014 15:01:57 July 15, 2014 15:01:57
Photos:
WENN

This blue sparkly dress with gold trim… I don’t know if I’d be into it if someone else was wearing it. But on her? It’s pretty spectacular. In fact, a lot of her clothes are great in Ischia. This sheer black dress, again, she manages to elevate. On anyone else, I’m not sure I’d care very much. Full Story

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Chiwetel is going to the Emmys

Lainey Posted by Lainey at July 14, 2014 16:40:30 July 14, 2014 16:40:30
Photos:
FameFlynet, Gigi Iorio/ Splash

Look, it’s not just Matthew McConaughey who’s getting invited to every award show. Chiwetel Ejiofor is going to the Emmys too. He’s been nominated for Outstanding Lead Actor in a Miniseries for his work on Dancing On The Edge up against Billy Bob Thornton, Mark Ruffalo, Martin Freeman, Benedict Cumberbatch, and Idris Elba. Full Story

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Hike, Pray, Love

Lainey Posted by Lainey at July 10, 2014 20:18:36 July 10, 2014 20:18:36

The first trailer for Wild, adapted from Cheryl Strayed’s bestseller, has been released, starring Reese Witherspoon. As I wrote a couple of months ago, they’re scheduling this film for Oscar ambitions. Reese wants #2. One of our producers on etalk, Joanna, compared the introductory vibe of Wild to 127 Hours – the sunburst, the landscape. Full Story

Angelina’s Unbroken year

Lainey Posted by Lainey at March 26, 2014 15:03:39 March 26, 2014 15:03:39
Photos:
AKM-GSI/ Splash, Michael Buckner/ Getty

Angelina Jolie showed up for the Universal presentation at Cinemacon in Las Vegas yesterday. So, basically, the studio is putting their Oscar campaign for Unbroken right up front, and obviously. Yes, of course, it’s important that theatre owners feel confident in the film in that it can make money. Full Story

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Jared Leto's Oscar hair

Lainey Posted by Lainey at February 28, 2014 19:01:03 February 28, 2014 19:01:03
Photos:
Fame, AKM-GSI/ Splash

Jared Leto arrived in LA yesterday ahead of what will be the big moment of his acting career. As you know, he is the overwhelming favourite to win the Best Supporting Actor Oscar for his performance in Dallas Buyers Club. And while his campaign hasn't been as flawless as his co-star Matthew McConaughey's, it's good enough. Full Story

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Pre-Oscar McConaughey

Lainey Posted by Lainey at February 27, 2014 22:18:17 February 27, 2014 22:18:17
Photos:
FameFlynet, INF

Matthew McConaughey was photographed heading to a meeting yesterday. Almost all the experts are predicting he’ll take Best Actor on Sunday night. He has a lot going for him. It’s been a 6 month long campaign and he’s played every step perfectly. And, conveniently, he’s also doing great work on True Detective. Full Story

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But, but, but…where’s Jonah?!?

Lainey Posted by Lainey at February 27, 2014 21:10:29 February 27, 2014 21:10:29
Photos:
Pacific Coast News

Leonardo DiCaprio was out for dinner last night in LA. And Lukas Haas is back! But…do you see Jonah Hill, 2X Oscar nominee and friend of Marty, Leo, and Brange? There are 3 more sleeps to Oscar Sunday where both Leo and Jonah Hill, 2X Oscar nominee and friend of Marty, Leo, and Brange are up for awards. Full Story

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Lupita in orange

Lainey Posted by Lainey at February 24, 2014 16:43:18 February 24, 2014 16:43:18
Photos:
Kevin Winter/ Frederick M. Brown/ Getty

Lupita Nyong’o won Best Supporting Actress at the NAACP Image Awards this weekend. And she could very well be holding on to a Best Supporting Actress Oscar 6 days from now at the Dolby Theatre. I think I might lose my sh-t when she arrives on the carpet. It might be the fashion porn mystery of the season: who will Lupita be wearing? Because everyone wants to dress her. Full Story

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Leo’s looking for a girl like you

Lainey Posted by Lainey at February 21, 2014 18:07:56 February 21, 2014 18:07:56
Photos:
AKM-GSI

Leonardo DiCaprio was photographed earlier this week with Toni Garrn in the French Alps. I don’t know how happy he is about getting papped, especially right now, when the impression he’s trying to leave with Academy voters is that he’s always been The One – the one who respects the art, the one who commits to the best work, the one who tries to honour the craft. Full Story

Jennifer Lawrence: Oscar and Dior

Lainey Posted by Lainey at February 21, 2014 15:37:20 February 21, 2014 15:37:20

A friend of mine said to me the other day, “I hate Jennifer Lawrence”. I could not understand it. This friend loves Emma Thompson, dogs, sports, and the Royal Family. To me, Jennifer Lawrence totally fits that equation. But in her mind, Jennifer Lawrence doesn’t go with Emma Thompson, dogs, sports, and the Royal Family. Full Story