Business of Hollywood Articles

Hollywood industry news, PR strategy, media manipulation, and maneuvaring

James Franco, artiste, wants your money

Sarah Posted by Sarah at June 20, 2013 16:24:14 June 20, 2013 16:24:14

It started with Veronica Mars, then came Zach Braff, and now the Artiste, James Franco, is on a crowdfunding platform attempting to raise money for a new feature film project. Franco is seeking $500,000 in order to make three films based on his own short stories, to be directed by filmmakers from NYU, where Franco is a grad student/professor. Full Story

Beyonce for H&M

Lainey Posted by Lainey at March 21, 2013 16:44:41 March 21, 2013 16:44:41

They’re calling it a partnership. When did spokesperson become a bad word? This is Beyonce for H&M. They say she had a hand in the design of the pieces in the campaign, inspired by her “individual style”. Sure. And the advertisements, soon to be staring at you in the face while you commute, will read: "Beyoncé as Mrs Carter in H&M" Look, putting aside how you feel about her and how tired you are of choking on her ego, let’s examine this from a brand marketing perspective because it’s quite intriguing. Full Story

Chris Pine’s legal throwdown

Sarah Posted by Sarah at February 16, 2012 15:50:08 February 16, 2012 15:50:08
Photos:
WENN

It’s one of my core tenets when it comes to this business: Hollywood is not a team sport. Loyalty is all well and good in its place, but at the end of the day, your business is YOU. “Sentiment is a chemical defect found in the losing side” (name that quote), and it has no place in this business.Case in point: Chris Pine dropped his longtime agency, SDB, back in November, despite publicly stating in 2009 that he was all about loyalty (another core tenet of mine is do not speak in absolutes, you will eventually go back on your word) and was sticking with his boutique agency. Full Story

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