Magna Carta Holy Blue

July 3, 2013 18:09:51 Posted at July 3, 2013 18:09:51
Lainey Posted by Lainey

Magna Carta Holy Grail is the title of Jay-Z’s new album, dropping tomorrow for Samsung users and July 7 for everyone else. The cover art for Magna Carta Holy Grail was released today in England at Salisbury Cathedral, next to one of the four original copies of the Magna Carta.

So… just in case you thought Kanye West had a monopoly on ego…

The difference is in the comedy. Yeezus is pure jokes. Come on. Our world would be decidedly less entertaining without West. What’s the same in both is that at least they back their sh-t up with the work. And the words in their work. If you love words, how can you deny what Jay and Ye are able to do with them (in their music)? I like the Yeezus album, a lot. Even Lou Reed liked it a lot. Have you read his review? Click here. As Reed seems to be suggesting, Kanye has never been easy. And you feel that in the sound. Jay’s sound, on the other hand, and his swagger, whatever his true sentiments have been, have always gone down easier. Which is why there’s so much less WTF about the coverage that follows him, as bombastically megalomaniacal as it may be, still.

It’s called Magna Carta Holy Grail…

!!!!

It should be called Magna Carta Holy Grail, brought to you by Samsung. If you watched the NBA Finals last month you couldn’t miss Jay-Z + Samsung. And Samsung has already pre-purchased a million copies of Magna Carta Holy Grail for its subscribers which means it’s pretty much already certified platinum. Well damn, there’s an example of what the modern Celebrity Brand Partnership looks like, non? But, errrm, can you do that? Billboard says it’s cheating and that they won’t count. Brave. Because they could be risking relationship with the Carters – all 3 of them: Jay, Beysus, and the Blue Ivy Carter…

Who, ahem, is kinda helping dad sell records now.

Take a page from his wife’s playbook, Jay’s releasing a series of short videos to promote Magna Carta. The footage was filmed during a listening session with Rick Rubin (who also worked on Yeezus) who’s kinda funny about it because Jay called him over to do this and he’s like, um, uh, OK, sure, I was just getting alternative over there with Kanye, but yeah, dude, if you want to talk at me, I’ll just lie down on the couch. This clip features Jay musing on fatherhood, and how the BIC has changed his life. He gets very emotional, especially when relating his own experience, with a “pop” who took off on him, to his anxieties about his daughter. His dad never taught him how to love, how to parent. Will he fail by these knowledge gaps? It’s a beautiful share…though a part of me wonders whether or not it’s made less authentic by the cameras capturing the moment? Or is that just the world now? Like, maybe it’s even MORE real BECAUSE it’s on camera. How prescient was Warren Beatty in Truth Or Dare, back in 1991. You remember what he said to Madonna?

“She doesn't want to live off-camera, much less talk. There's nothing to say off-camera. Why would you say something if it's off-camera? What point is there existing?”

There’s an entire generation being raised on social media. You can’t separate for them what is private or what’s not, what’s genuinely personal and what’s publicly contrived. It’s all the same for them because they don’t know any different. In the future then, it’s ONLY true if it’s on YouTube.

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