Brand shame

September 10, 2009 06:33:40 Posted at September 10, 2009 06:33:40
Lainey Posted by Lainey

Ran out of time and wasn’t able to address this yesterday, am sure you’ve heard – the Ungaro announcement that Lindsay Lohan has been named the brand’s “artistic adviser”.

Based on what? Even Women’s Wear Daily can’t hide its disdain.

The news actually leaked a few months ago. Ungaro is old school, it’s not keeping up with some of the other houses, and so, in order to expose itself to a new generation, hoping for a hip image makeover, Ungaro’s CEO Mounir Moufarrige moved to sack former creative head Esteban Cortazar, replacing him with novice designer Estrella Arch who will apparently be “inspired” by Lindsay Lohan.

Arch and Lilo’s first collection will be presented in October in Paris.

Needless to say, it’s a bold PR stunt. Even Moufarrige acknowledged as much:

“Odds are it could work. Everything we’re going to get is going to be a plus. I think the noise level around Lindsay will be very, very big.”


A French fashion house raping its own good name in order to appeal to the Ed Hardy generation.

Needless to say, Lilo is in a very celebratory mood. Lines are on the house! Of Ungaro!

“When I’m involved in a project, I give my all to it. I feel like there’s a correlation between everything I do, whether it’s pop music or film. I’ve always played a big part in what I wear, the costumes. Clothing is something that’s so expressive in so many ways. It really interests me."

I don’t understand what she means either.

All I know is that she’s begging for a sit DOWN. Especially with statements like this:

“To be in a position where I’m working with a fashion house in Paris sets it apart from every other celebrity brand.”

Say what crackhead? And who are you? Suddenly she’s Anna Wintour?

No she’s the child of Dina Lohan. Look at Dina Lohan. In this new TMZ video, see how Dina Lohan cannot help herself. How she comes alive in front of a camera, even with an outlet that called her the Worst Mother In America.

Here’s Lindsay shopping in New York while her mother, classy as f-ck, waits outside with a ciggie.

PS. At 8am ET this morning, Lilo was crack tweeting. Again. Accusing Samantha Ronson of cheating. Again. Playing the victim. Again. And the Ronson family still hates her. Always.

Lindsay Lohan’s Twitter is truly the best thing ever.

Photos from

Previous Article Next Article