Granny eats apples

April 9, 2013 19:03:46 Posted at April 9, 2013 19:03:46
Lainey Posted by Lainey

Dances spontaneously..
Kicks up her feet…
Mutters to herself making peace signs…
Hides behind sunflowers…
Floats like a hippy dippy angel across the garden…

Nicole Kidman…

Carefree?!?

WHAT IS THIS BEAUTIFUL THING?

Thank you Belinda and Pearl for sending it along.

A commercial, I think?, for vitamins, starring Granny Freeze herself, the all-natural, all-whimsy, all bohemian glamour princess of Australia, who also happens to be Rupert Murdoch’s baby godmother. The company is Swisse. And Nicole Kidman is the “brand ambassador”.

It’s not the first time Nicole has endorsed -- oh, wait, no, I’m sorry, “endorsed” is a bad word now so we’ll say “partnered” with -- a brand. Previous “partnerships” include Chanel and Omega -- exclusive, elite, luxury, and well in line with her image. Now we’re moving from high end watches and French fashion to…

Vitamins and earth mother. Ah yes. Those magic key words:

Accessibility

Relatability

MiniVan Majority

Every female celebrity is going MiniVan Majority, even the ones who seemingly have nothing to do with the MiniVan Majority. And then I wonder if someone like, say, Jennifer Garner’s watching this with bemusement that slowly becomes irritation. Gran’s Third Lip is stepping on her territory.

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