Now here’s a PR strategy, a well executed sales pitch. Sam Worthington’s people, no doubt, will tell you there’s no manipulation involved here because it’s not necessary, because their client is that genuine, that authentic, that REAL, even in UNreal Hollywood. Sure. Whatever the reason it’s working, the bottom line is it’s working. Full Story

The cast of Avatar led by director James Cameron has been making its way across Europe promoting the film overseas before bringing it to North American for a final push before release date. Avatar opens on December 18th, one of the most expensive movies ever made, and riding on a new 3D film technology that Cameron created… So expectations are enormous. Full Story

Arguments for: Rugged, man, hot Enigmatic, fresh, mysterious, it would be an inspired and surprising choice He’s at the top of the list right now for producers and directors, everyone wants to work with him Stole Terminator Salvation from the compelling Christian Bale, not an easy feat Handpicked as the star of Avatar by James Cameron for his major holiday blockbuster hopeful and a huge push is being planned for both the film and its beast of a leading manArguments against: This is a personal issue… but he seems short. Full Story

He’s the breakout star of the film, Sam Worthington. But at the Paris premiere of Terminator Salvation, Sam is noticeably absent…why? It’s his busy schedule. Suddenly Sam is the envy of every actor in Hollywood. Script after script, project after project. And no one’s even heard of him. Full Story