Sponsored Tingles: Becel

March 3, 2010 13:30:37 Posted at March 3, 2010 13:30:37
Lainey Posted by Lainey

The Heart Truth™ Campaign for healthy hearts

You may recall I participated in The Hearth Truth Fashion Show last year in support of the same cause. The theme was red and I, along with several other women in Canadian media modeled a line of red dresses. Andy-Thê-Anh was one of those designers, and now he has created a red dress for my friend and colleague Tanya Kim to wear during CTV’s Oscar pre-show. The Red Dress is the symbol of The Heart Truth campaign. It is feminine, strong and confident and represents women’s courage and passion. It was designed to help raise awareness about the importance of heart health for women in Canada. Watch for it on Oscar night during CTV’s coverage of the event.

Speaking of the Oscars – Becel has commissioned a short film that will air during CTV’s Oscar broadcast on Sunday March 7. It was created to remind women to take care of their hearts. Why? Because heart disease and stroke is the leading cause of death among women in Canada yet most women don’t even know it! As the founding sponsor of the Heart and Stroke Foundation’s The Heart Truth campaign, Becel is working hard to put heart health on everyone’s radar.

You can do your part to help spread the ‘The Heart Truth’. First watch the film. Then share it with your loved ones join the on the Love Your Heart at facebook.com/loveyourheart. For every fan, Becel will donate $1 to The Heart Truth campaign– up to $25,000.

As for our red dress rewind, this time we explore Katherine Heigl’s look at the 2008 Academy Awards. Heigl’s red Escada at her first Oscars was beautiful. The problem was her face. Someone spackled it. I mean, they all wear too much makeup to begin with, but she was easily the winner. It ruined an otherwise well styled Kodak debut. And then she got up on stage and declared that she was really, really nervous. Like the moment was all about her. Please. Sit DOWN. So annoying.

Wonder if it’s her mother. If hers is the kind of mother who thinks everything she does is perfect. Encourage your kids, sure. But don’t make them look stupid. That, ultimately, is a disservice.

Afterwards, while we cut loose with our team by the pool at the Roosevelt, Heigl was hanging out with her mother and Access Hollywood. SO weird. Everyone else is at the Governor’s Ball or, even better, at Vanity Fair, and there’s Katherine Heigl, rolling with mom and the media. Click here to revisit my write-up on that experience.

Becel has sponsored the following information (comments regarding celebrities are those of Lainey Gossip alone)

Photos from Wenn.com
*celebrity names/images are used for editorial purposes only and have no association with the products featured in this advertorial.

Previous Article Next Article