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Michael Bay, 3D, and the will of the artist

June 30, 2011 08:13:00 Posted at June 30, 2011 08:13:00
Lainey Posted by Lainey

Written by Sarah Earlier this week Michael Bay sent a letter to the projectionists at movie theaters, imploring them to screen Transformers 3 with the 3D specs he specified. If you haven’t heard of this controversy: as 3D has gained popularity with filmmakers and audiences (though I would say that audience interest is waning), movie theaters have invested a ton of money into getting the newest and best in 3D technology—new projectors, new light bulbs, new lenses, special training for projectionists on how to operate the equipment. Full Story