Intro for October 18, 2017

Lainey Posted by Lainey at October 18, 2017 13:51:22 October 18, 2017 13:51:22

Dear Gossips,

I read a really informative article yesterday about broadcast television written by Jessica Rosenworcel. Who? Jessica Rosenworcel is one of the five commissioners on the FCC (Federal Communications Commission) in the United States. She was writing about Donald Trump’s tweet suggesting that broadcast network licences be challenged and/or revoked. But this is not what I want to talk about. I want to talk about where Jessica’s column was published – not in a trade publication, not at The New York Times, not in The New Yorker, but in Cosmopolitan

Jessica Rosenworcel was initially nominated to serve on the FCC by President Obama in 2011. Needless to say, she has credentials. She’s an accomplished person. My point is that her decision to publish her op-ed in Cosmopolitan, it’s not an accident. It’s most likely because she believed that that is where her piece would have the most value and make the most impact. At Cosmopolitan.

Over the last year, we have seen how Teen Vogue has demonstrated that young women can participate in political and social discourse while caring about fashion and dating trends. One of the earliest episodes of Show Your Work was dedicated to Teen Vogue’s vision and leadership in engaging readers in a conversation they’re likely already having. Cosmopolitan, it would appear, has now joined that movement.

When Scarlett Johansson covered Cosmo about 18 months ago, I wrote at the time that I was curious about why Cosmo because of course Scarjo is a top level star, and Cosmo, then, was not a top level magazine. Maria, who has contributed to Cosmo, wrote to me immediately afterwards all like, I know, I know, but they’ve made changes to their content, they’re focusing on broadening their scope – and we can see that editorial plan in place now, with Jessica Rosenworcel’s piece, giving notice that Cosmopolitan, alongside Teen Vogue, no longer wants to be underestimated and, perhaps more importantly, no longer wants its readers to be underestimated. No longer wants women to be underestimated.

Click here to read Jessica Rosenworcel’s column for Cosmopolitan.

Yours in gossip,

Lainey
 

Photos:
Shannon Finney/ Getty Images

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