Blake Lively showed up to the grand opening of the Apple Store at Grand Central Station in New York last night. You can imagine how many invitations and requests for personal appearances Blake receives every day. There’s strategy then behind the selections, which ones she decides to attend. And, well, as we’ve seen the last few months, Blake’s strategy is something to admire.

Her decision to play nice with Apple isn’t all that complicated though beyond the obvious major money potential. And, frankly, Blake has now somehow put herself in a position where she can sell sh-t. It’s just a matter of what brands she wants to align with.

Besides, maybe she’s looking for Christmas presents for Ryan Reynolds... although with her game, her high level game, I feel like she’d be a much more imaginative gift-giver. I mean, he’s not getting pap-gushy with her over an iPad, you know?