That’s the name of the Blake Lively Lifestyle, launching next week. Same as Prince Big G’s first birthday? Of course not. If Blake knows anything, it’s how to make herself a story. She’ll make sure she’s the only story on the day she reveals her site…


Because everything she’ll be featuring is a work of art, sometimes hand-crafted, maybe a little antique-y, and should be saved, treasured, protected, PRESERVED.

I think of jam.

It’s a strange word selection.

According to E! News, “Preserve is all about story-telling through video. Blake will be in some of these videos."

So…here’s a pair of earrings.

And they might be vintage earrings.

And Blake’s dressed up like a woman in the 20s. She has a secret. She has a secret lover. They dance. It’s a memorable night. And at the end of it, she tucks the earrings away into a box…that eventually gets lost, only to surface 90 years later, and we see a modern Blake now, making the discovery, and blah blah blah blah blah blah blah…

Buy these earrings.

Can you picture it?