There’s been a lot of hype surrounding Drake, helped of course by his intriguing relationship with Rihanna. He’s Canadian so chatter is even louder here than anywhere else. But even before signing with L’il Wayne’s label Young Money for a deal rumoured to be worth $4 million (which I’m not sure I buy) Drake’s buzz was already impressive with many established acts in the industry openly calling him the next, including Kanye West who’s working with him and wanted to direct the video for his first single for an album that still doesn’t have a release date.

Is he worth it?

The lyrics are good.

She call me the referee Cause I be so official
My shirt ain't got no stripes but I can make your pussy whistle
Like the Andy Griffith theme song

He’s talented, no doubt. But this video… this video for Best I Ever Had, for all the advance posturing about Kanye’s vision, and whatever it’s supposed to mean. well, it doesn’t suck, I guess, but it’s also super generic. Girls with big titties jumping around in slow motion on a basketball court like you’ve never seen it before. Not exactly groundbreaking. For all its buildup it’s actually kinda boring…

But that was before the contract. Maybe the next one won’t look so budget.

This is Drake at the BET Awards on Sunday. Yes, he’s better looking in person.


Photos from