This is the dream they’re creating.

An old brand wants to be young. A young face represents the new image. She’s in Paris. She’s so lovely. There’s a boy. It’s a midnight romance. And some hat play, but not dirty, just flirty. And they’re so intoxicatingly delicious to look at. Is it because it’s biological? What is it that they say about humans? We are programmed to procreate and therefore get hard for youth because that’s when the eggs and the sperm are at their freshest? That might be the most unscientific, low classy way of breaking it down but I’m pretty sure that’s the general idea.

And besides, that’s a storyline a lot of 18 – 25 year old girls would relate to.

So here’s Emma Watson continuing to shoot her first ad for Lancome, directed by Mario Testino, with French actor Cyril Descours as her love interest. And they kiss. And it really does look great, even in these pap shots without the benefit of Mario’s flattering lens and lighting.

I also like the shots of Emma arriving on set in street clothes. And it appears she and Cyril do get along when the camera’s not on too. Bonus photo – she eats!


Photos from KCSPresse/Splashnewsonline.com