I think most of us agreed that it was a total boner killer right? All that anticipation with the fun clues on her Twitter, and it only led up to an ad campaign for Lancome. I mean, great for her that there’s another lucrative contract on the books, but something tells me, you know what with the Hermione action and all, that Emma doesn’t need the money.

Still, in fairness to her, there’s a certain prestige involved with fronting a brand in the way she’s expected to front this brand. Obviously Lancome wants to go younger, to shake its reputation, real or imagined, as your grandma’s skincare. Nothing says young and fresh like 20 year old Emma Watson. And it appears that that’s exactly the vibe they’re aiming for as photos from the set of her first ad indicate.

This is Emma in a short dress and a cropped leather jacket, being all beautiful and glamourous in Paris, shot by Mario Testino, with what appears to be a very attractive boy in pursuit. I asked this question the other day though, and I’ll repeat for this post too: at most this is a few days off school, right? There has to be something else.


Photos from KCSPresse/Splashnewsonline.com