The first trailer for the live action remake of Beauty And The Beast went viral earlier this week and has now set a record for most views in 24 hours, beating the previous record held by Fifty Shades Darker. Emma Watson’s social media presence had a lot to do with it as her Facebook page alone accounted for 27 million of the views. Perhaps another reason the trailer was so compelling: familiarity – turns out it was a shot by shot remake of the original animated trailer.
And, of course, Sarah’s escapism bounce.
Disney’s basically on track to have another monster year in 2017. Beauty And The Beast leads the way in March, followed by Guardians Of The Galaxy 2 in May – both are guaranteed smash hits. And then they can lose money on Pirates Of The Caribbean: Dead Men Tell No Tales if they have to because in November there’s Thor 3 and then Star Wars Episode VIII to finish which, obviously, will eat everything in its path.
Check out Emma Watson last night at the tribute to Tom Hanks at MOMA. Gorgeous how that velvet cascades down the dress.