I’ve already written a big ass essay on how much I love Gwyneth Paltrow as Pepper Potts that I’m saving to drop on your asses closer to when Iron Man 3 comes out. There’s your advance notice. So take the next few weeks working on your gag reflexes because it will probably make you sick. As Sarah from Cinesnark can tell you, and she’s written about it before, Iron Man to me is all about Pepper. I love Pepper. I worry about Pepper. I worry about Tony because, mostly, I care about Pepper. Any time any Iron Man news is made available, my first question is: IS PEPPER GOING TO DIEEEEEE? It’s what they threaten us with all the time. Tony exists for Pepper. And that’s the theme of the new Iron Man 3 TV spot that was released this week:

The Importance of Pepper Potts.

Is Pepper going to be OK?!?!?!?

Well, as Sarah already alluded to last time, Pepper gets to wear The Suit. This is our first look at Pepper in The Suit! Pepper inside the mask! Watch! So I can stop using all these exclamation points!

Does Pepper save Tony’s ass?!?

Does this mean Pepper doesn’t dieeeeee?

Iron Man 3 will be released on May 3, not too far away now, just 5 weeks. It’s a major, major movie event. And, as the first follow-up from Marvel to The Avengers, perhaps the biggest movie event, box office-wise, of the year. Within the next 10 days then we should see the start of early promotion, followed by a worldwide press tour. Enjoy your Easter weekend then. Gwyneth is coming for us soon.