Gwyneth Paltrow covers the February issue of InStyle on sale January 6th. She’s promoting her new book, Goop Clean Beauty. Can I complain again about how “goop” is styled? Like all lower case? Because now you see the dilemma when it comes to properly titling her projects. I’ve seen this book listed as GOOP CLEAN BEAUTY. And GOOP Clean Beauty. But not goop Clean Beauty. But, officially, the brand is goop, all lower case. Only it looks stupid publishing a book called goop Clean Beauty. Is it good business or bad business when there’s no consistency in how the name of your business is presented? Whatever. Here’s the cover of the book:

And it went on sale yesterday. And USA Today has summarised all the tips for us, beginning with: detox, a goop January tradition. If you can find all the ingredients. I’m about to make bread for the first time this weekend and had to ask my friend Fiona where the yeast is kept in grocery stores. There is no way I would ever make it through a goop detox recipe.

The more health and wellness Gwyneth suggests, the more she is mocked for her suggestions. She tells InStyle though that it doesn’t bother her. Which is what she’s been saying now for years. One of the benefits of privilege is that you can keep recycling your response to criticism:

“I’ve learned how the cycle works… It used to be that I would talk about something or write about it, and people would be like, ‘What the f— is she talking about? She’s a witch!’ And then later on it would sort of catch on. So now I just recognize it: OK, I’m going to talk about this, and people will think it’s weird, and that’s how it goes.”

What she’s saying here? Is that (the way she sees it) she always ends up being right. Another benefit of privilege, even when you’re wrong, you get to say that you’re right. See also the President-elect of the United States. And that’s why Gwyneth, who has promoted vagina steaming as a health benefit, even though scientists and medical experts are like, please do not treat your vagina like it’s dimsum, considers herself a visionary, one who will sacrifice herself for our greater good. Seriously.

"I’m like, this is my role. I’m here to do this. A friend told me if you’re a trailblazer, you’re the first one through, and you get the cuts because you’re hacking the path.”

It’s spectacular though, isn’t it? Her righteousness is as spectacular as Julia Roberts’s sanctimony and Mimi’s self-indulgence. In other words, pure entertainment. By the way, it goes beyond vaginal care and diets. G’s influence, according to G, extends to the modern family too. Because of conscious uncoupling.

"He's at my house every single day," Paltrow shares. "We have our own lives but we still have our family life." (She) adds that she still has a strong bond with her ex-husband. "And to this day, Chris would take a bullet for me," she says of Martin. "Even though I'm not his wife." Paltrow continues, "I honestly think Chris and I have contributed something positive to the culture of divorce."

Like the way she tells it, it’s like before she and Chris Martin divorced, no other celebrity divorces were amicable. Like Lisa Bonet and Lenny Kravitz never happened. Or Demi Moore and Bruce Willis.

G and Chris spent Christmas together with her ma and the kids in New York. Here they are leaving a show the other day.

Click here for more from Gwyneth in February’s InStyle.