One of the most expensive luxury brands and, naturally, she is their current spokesperson. Tod’s can get away with selling their non leather bags for more than its leather counterparts even from equally fancy pantsy labels.

Here’s Gwyneth today in Milan with Diega Della Valle, chairman and CEO of Tod’s SpA, visiting their “concept store” and illustrating to her bosses why she’s their perfect muse. They love that she’s a snotty snob. Can’t have any old riffraff representing their goods…

As you know, it was announced earlier this week that Gwyneth has launched her very own lifestyle website called GOOP – the first newsletter goes out tomorrow.

So the question is:

Is Tod’s GOOPy?

Does Tod’s even want to be GOOPy?

Can GOOPy readers even afford Tod’s?

Photos from