US Weekly reported yesterday that Gwyneth Paltrow and Brad Falchuk will probably get married:

The Goop founder, 44, “plans on marrying” the American Horror Story writer and producer, a Paltrow source reveals in the new issue of Us Weekly. “They speak about marriage all the time and know it’ll happen.” The insider expects the 46-year-old will propose “soon."

The last time G got married it was a secret wedding. She and Chris Martin went to the courthouse in Santa Barbara for the marriage licence and exchanged vows at a nearby hotel with no friends or family present. G was pregnant at the time with Apple. That was 2003. That was before goop.

If Gwyneth gets married again, what are the chances it’ll be as undercover as it was the first time?

Goop is a lifestyle now. Lifestyle… living… Martha Stewart Living… and then came Martha Stewart Weddings, right?

It seems like a natural extension of the goop brand. They do food, they do clothes, they do travel, they do beauty…why wouldn’t it be weddings next? Why wouldn’t she start coming to us as the new authority in weddings? Goop approved wedding trends from the invitations to table settings to menu selections to honeymoon destinations to, of course, the DRESS. Can you see it?