I don’t understand this. Help me understand this.

GOOP’s latest collaboration is with Paperless Post. So now there’s a GOOP stationery collection which, OK fine, some of it is upper crusty and coldly elegant, but then… a selection of cards with her family portraits…?!?

I don’t see an option to change the pictures with your own pictures. So… am I to understand she’s expecting that someone would actually buy a set of cards with HER family all over them?!? No disrespect to her family. They’re lovely people, I’m sure. But that has nothing to do with whether or not I would spend money on them to front messages to my own family and friends.

I can’t…

Really?

I must be reading this wrong. I MUST be reading this wrong. Tell me I’m reading it wrong.

Check out G flying out of LAX yesterday catching a flight to Paris where she appeared today at the launch of the new Prada Christmas windows at Printemps Haussmann. She also tweeted about heading there to hang out at Prada. You know, she hangs at Prada and she wants you to pay for cards with her face all over them and send them to your friends…what!?

Click here to see the GOOP Paperless Post.