A new GOOP collaboration: monogrammed underwear with Cheek Frill.

If you’ve been reading this site for a while, you know I love a monogram. I monogram the sh-t out of my sh-t. Pyjamas, towels, notebooks, anything that can be monogrammed, I’ll monogram it. But I don’t wear underwear. So…

Look closely though at the bottoms on offer at GOOP. And the initials:


Gwyneth Kate…



She officially added “Martin” to her name when they were married. But they’re soon to be not married, right? And I understand she might not want to change it back legally for her children or whatever. Still, maintaining the monogram seems strange to me. Maybe it’s because I don’t have kids. Maybe it’s because I didn’t take my husband’s name. Maybe that’s why I’m so fascinated by this game. I’ll never understand it.

Click here to see the underwear collection

Attached - Gwyneth out in Beverly Hills the other day.