If you’re a Harry Potter nerd, you were likely caught up in it yesterday. If you missed it, click here for a backgrounder.

So...what is it?

JK Rowling launched the Pottermore site – here (note the Sorting Hat in the URL hee!) – but without much more information... only her lawyer has confirmed, and I’m sorry to kill your boner here, that it will NOT be a new book. To tell you the truth, I’m kinda happy about this. I don’t want Jo to be like one of those un-retiring athletes, you know?

The Leaky Cauldron however has been given an advance preview of Pottermore and they says it’s "one of the most amazing, engaging and breathtaking additions to this fandom imaginable. Even though this is not a new book... it is something equally exciting". (PS. I HATE the word “fandom”.)

In the meantime, we’re less than a month away from The End. You ready? I’m not ready!

Here’s Rupert Grint yesterday outside his London hotel. They’re starting serious press now to push out the film. I’ll have some Harry Potter and the Deathly Hallows Part 2 information coming up in the next few days. As for that work choice I asked you about re: Royals the other day – would you take location into consideration?

Photos from Flynetonline.com