Yesterday’s big splash was the new People cover – Jennifer Aniston’s new man identified as Paul Sculfor, a 36 year old UK model, conveniently revealed just as Brad and Angelina are hyping Oceans.

But, one day later, in typical Aniston/Huvane fashion, here come the denials. It happened with the Vaughn engagement, it happened with the Vaughn break up, now again with the model boyfriend. Her camp leaks the story to a magazine, then promptly follows up with the squash, with the intent to drum up interest and intrigue in their client’s ho hum existence.

Huvane to Us Weekly: "There is nothing to report. People"s story was way too premature, and we are not going to start to comment on her personal life."

So why offer any comment at all?

It’s the Jennifer Aniston theme song: Don’t forget about me!