Jennifer Aniston has joined just about everyone else in Hollywood and has co-created her own production company called Echo:

"We"re drawn to stories about people finding their voice and finding their way because they help us ... [make] sense of our lives through the stories of others. That"s why we chose the name Echo, to echo back an idea, a challenge, something that resonates through all of us."

And there you have it: the new MiniVan Manifesto. Because when Oprah or when Jennifer Aniston decide to do something, it’s suddenly the most original idea in the world.

Not surprisingly, Aniston will be starring in most of her projects herself. Echo has already secured the film rights to estrogen vehicles Getting Rid of Matthew and The Divorce Party and is expected to move ahead on The Goree Girls – something about a group of women in prison starting a band. Now this I can’t wait to see. Especially if Jennifer Aniston is playing one of the convicts.

How will they style her hair for such a role?