He’s shooting Generation Um. So it’s not like real Keanu was happy, though he very well may have been, and we certainly hope for that, but it’s nice to see even if it’s pretend happy, just to mix it up a little, you now? Sometimes it’s brooding cupcakes on a park bench, other times it’s hurtling down the street with a smile. The point is he keeps us guessing/interested/concerned...? The Cheer Up Keanu Campaign is one of my favourite things of the year.

I’m also really partial to The Sneeze. Of course you know about The Sneeze. I don’t like to go to The Sneeze too often because it’s too great to make ordinary by overplay. Sometimes though it’s the only way to get you through a sh-tty day.