Two young mothers – one in love with a crackhead, the other a quirky indie movie veteran with a hippy attitude and refreshingly original fashion sense.

Agent Provocateur has selected Maggie Gyllenhaal as their new face and body to replace the coke-beaten Kate Moss.

Love. It.

An unusual choice, to be sure, given that Maggie is not a generic-looking bombshell nor does she immediately inspire a supermodel or a Playboy erection.

But if you’ve seen Secretary and more recently, if you’ve seen Stranger Than Fiction, you are aware no doubt that there is a sexiness about her that simmers underneath, that starts with your head and only then travels to the loins, and all of a sudden you’re like – wow that girl’s got great tits. And her ass is pretty crazy too.

Maggie Gyllenhaal is a Smart Siren and her new ads will be released in September.