Moonlight won the Oscar for Best Picture. Mahershala Ali won the Oscar for Best Supporting Actor. He’s now starring in a new underwear campaign for Calvin Klein.



It’s not just Mahershala. Raf Simons is the new creative head of Calvin Klein. And he loves Moonlight. So he collaborated with the cast and dressed several cast members, including Naomie Harris, Trevante Rhodes, Ashton Sanders, and Alex R Hibbert in custom Calvin Klein at the Oscars – the first time Raf’s designs were for Calvin Klein were represented on a red carpet.

And then he collaborated with the men of Moonlight to be featured in the new Calvin Klein underwear campaign. What makes this EXTRA amazing is the message behind the campaign. The label explains it like this

"Since the beginning, Calvin Klein’s underwear imagery has always made big statements about masculinity; the performances of these actors in Moonlight affected us deeply and made big statements about masculinity in a different way. Somehow we wanted to bring the two together." 

As noted several times already, Moonlight is about the consequences – sometimes tragic – of toxic male masculinity. And it’s also a meditation on what can happen when male relationships are reimagined, how men can and will connect differently, and more profoundly, when unencumbered by the restraints of conventional masculine expectation.

Calvin Klein is (trying to) recognise here that their brand has represented narrow interpretations of masculinity in the past – and is offering, through the spirit of Moonlight, to help change that conversation. Yet another example of how Moonlight has moved the needle, how art can inspire change.