To be shirtless, of course.

Matthew McConaughey – his new ad for Dolce & Gabbana has just hit YouTube…so cheeseball you will lose your sh*t. And at the very end, at the very end of course he had to lose his shirt in living colour, showing off a chest so orange it’s practically magenta!

His blood vessels are being strangled!

Click here for the clip.

And see below for Matt Damon’s classic hilarious mockery of Matthew on Letterman - he ALWAYS has to take his shirt off!