Hiring someone just because you love a song is so Kanye. If you've been following the social media whereabouts of Mr. West, you would know that he declared Justin Bieber's What Do You Mean his favourite song of 2015 and he's even been spotted (aka recorded by his wife) dancing and SMILING to the track.
Now, multiple outlets confirm that Kanye is now being "co-managed" by Scooter Braun. Yes, the guy who gave us Justin Bieber. The reports say that Scooter is not officially Kanye's manager (he's still with his longtime rep, Izzy Zivkovic) but "he is a friend and confidant and is consulting with Kanye." When Kanye loves something, he loves it deep. I don't doubt that whatever business relationship is going on between the two is due in large part to the fact that Kanye is super into dad-dancing to JB's breathy vocals.
You probably already know how much I love Kanye West. In case you missed it, here's some proof. I only want the best for Kanye. I want him to succeed. I want him to stop tweeting dumb sh-t and to keep tweeting hilarious sh-t. I want him to release as much music as possible but I also want him to go on vacation, hang out with his kids and be an embarrassing dad. I love Kanye like Kanye loves Kanye. But I do think he needs someone to rein him in. He needs someone to help him manage his money. He needs someone who can give him frequent reality checks.
And I don't think Kanye has anyone around him who is doing that. A few years ago, Lainey wrote about Scooter Braun and Justin Bieber's relationship. Scooter really does seem to care about Bieber and seems to have been the architect behind Biebs’s apology tour. But he also lets Bieber think he's on the same poetic level as Jay Z. I don't know if Scooter feeding Kanye's ego is a good or bad thing but I do know that Kanye needs some solid business advice.
Remember when 'Ye publicly asked for Mark Zuckerberg's money after admitting to being 50 million dollars in debt? Well, late last night, Kanye tweeted that his latest album, The Life of Pablo is now available for purchase. That move has Scooter written all over it, considering not too long ago, Yeezy declared that he would only release albums via streaming services.
Scooter is 34. He owns two record labels. He discovered one of the biggest artists on the planet. He also reps Carly Rae Jepson, Tori Kelly and formerly Ariana Grande. Some say he's carving himself out to be the YouTube generation's Clive Davis or LA Reid. The dude is legit. So why am I hesitant to get on board with this partnership?
It's not just because his name is stupid. Seriously, how do people walk into a meeting with a guy named Scooter and take him seriously? I will never know. Maybe my hesitation is over the whole 'Scooter is just an advisor' deal. What does that look like? Do they sit around drinking beers while Kanye yells about artistic expression, Instagram and suit jackets?
On another note, I strongly dislike suit jackets. I used the word dislike because I hate the word hate.— KANYE WEST (@kanyewest) March 23, 2016
So, if this continues, who gets the credit?