There may actually be four. Four smiles in 30 seconds! And with teeth too!

Check out Rooney Mara’s ad for Downtown Calvin Klein directed by David Fincher, with whom she worked on Dragon Tattoo.

So what makes Rooney smile?

Bridges, the rain, children, and puppies.

The whole thing is in slow motion, which I think is supposed to tell us that it’s super arty. The song is great. And, of course, she’s shown only in black and white, as exhaustingly mysterious and enigmatic as ever.