The natural beauty movement is really going mainstream which tickles me to no end because dudes, there’s no excuse to be sloshing toxins all over your face and body when you have so many great alternatives out there. And one of the companies leading the way is Beautycounter

The brand is known for its “Never List,” more than 1,500 ingredients it has sworn not to include in its products, and because of this natural oath they’ve taken, the line, which includes everything from makeup, face oils, and hair care, is filled with all natural, healthy and NON –TOXIC ingredients.

This stuff is the real deal. Seriously. I’ve been trying out an array of their skin care and I’m hooked. Now if you don’t want to dive on in and buy everything at once, then I’d take some beauty baby steps in with something like their face cleanser. I’ve been using the Nourishing Cream Cleanser and I love it - it’s ultra-gentle, super soothing and leaves my skin so fresh and so clean. I am also deeply in love with all their face oils and oh oh oh the skin tinting foundation is awesome. You get the drift, right? Everything is the sh-t, without being filled with sh-t.