WHY: Fashion with heart. 

It’s an anomaly in such a shallow industry, but Vancouver line Obakki is paving the way, proving that fashion and a social conscience is a powerful style statement.   

For years designer Treana Peake has made it her mission to help provide access to water and education in Cameroon and South Sudan with The Obakki Foundation.  The team's latest project continues to shine a light on the cause - you can read more about their efforts here.

So this is where you come in.

Buy a rad t-shirt or a scarf from the Preserved in Time collection and ta-da you’ve made a difference because, get this, 100% of the net proceeds of the sale will go directly toward drilling water wells in South Sudan's cattle camps. It’s seriously the laziest and most important thing you can do all day.

Oh and while you’re at it check out the rest of the stellar spring summer collection - get ready to drool.

(Note from Lainey: Sasha’s Into It articles are NOT paid endorsements. Paid endorsements on LaineyGossip.com are always clearly marked. These are straight up Sasha obsessions.)