This is what Seth Rogen tweeted a couple of weeks ago:

I wonder which of today's popular film actors will be on procedural cop dramas in 20 years?

You can interpret it a dozen different ways. But you don’t have to be of a certain age to try out television anymore. Especially not if you’re a woman and you’ve been shown so often the last few years how interesting it is to be on television right now – arguably more interesting than on film. You don’t even have to be 30 yet. Also, you can be one of the biggest movie stars in the world, Scarlett Johansson.

Deadline reported yesterday that Scarjo will produce and star in a television adaptation of Edith Wharton’s The Custom Of The Country. It’ll be an 8 episode limited series that will likely end up on premium cable and she’s playing the scheming, social-climbing lower middle class Undine Spragg who never stops wanting MORE: more money, more status, more MORE. More everything.

But WANT is the key word here.

As Duana always says when she’s working on characters in a script, as she taught me when we used to watch Gossip Girl together and be infinitely intrigued by Blair and dependably bored by Serena – good, bad, moral, kind, none of it matters. But an interesting character always has to WANT something.

Wanting is all Undine Spragg knows how to do. I can’t wait to see Scarjo play her. And probably win an award for it.