Once upon a time, Armani was the man. Then he made the ugliest dress for Katie Holmes’s wedding and now most of the designs coming out of Armani Prive look like they’ve been inspired by Tina Knowles. It’s embarrassing.

One blip of a bright light? Becks starring in the underwear ad campaign. Yum.

Unfortunately Armani is under the misapprehension that the same is true for Mrs Beckham…which is why Victoria has been selected as the body for Armani intimates and will model Emporio Armani underwear in the spring/summer campaign.

We get to see her bones on display everywhere! Yay!

Said Armani:

“Who better than Victoria Beckham to launch our new global Emporio Armani underwear campaign? Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business.”

When did Posh become a “style icon”? She buys expensive clothes designed by other people and puts them together in the most generic predictable ways. In other words – if YOU had her money and refused to eat, you could look like her too. No offense to you, but how is that iconic?

And why would the sight of her concrete tits make me want to buy his underwear? Dumbass.