She performed Formation at the Super Bowl and they tried to be mad about it by organising a protest at NFL headquarters. The only people who showed up were members of the BeyHive ready to protest the protestors. And there was some talk of a police boycott?

This is what Beyoncé thinks of the boycott:

How many of those do you think sold last night in Miami at the Formation World Tour kickoff? Sasha’s been emailing me all morning because we’re going to the Toronto stop on May 25. She wants the Sketch Muscle Tank. More accurately, these were her words:

“I will knock down booty cut-off wearing teens for that.”

So, as Beyoncé said herself:

You know you that bitch when you cause all this conversation
Always stay gracious, best revenge is your paper

Those lyrics were written well before this week, well before February. She knows. And that’s what you always have to keep in mind when you’re studying Beyoncé. She knows. So whatever we think we know, she knew first.

Last night, then, at the end of the show, during Halo, when she shouted out Jay Z, who was there in the audience, telling her fans that…

"I want to dedicate this song to my family, thank you guys for supporting me. I want to dedicate this song to my beautiful husband, I love you so much."

…She knows that we’re going to interpret this a thousand different ways. And one of those ways is that all of this has been an elaborate marketing strategy to sell, sell, sell. But then you remember what Solange looked like in that elevator and, well, can you say that with 100% certainty? You can’t. Nobody can. Which is why the “sources” who are telling Page Six and PEOPLE and US Weekly that it’s all been a hoax or that they did almost break up or that he cheated so many times or that the two schemed this together for Tidal etc – how would they know when only Beyoncé knows? If they’re only telling you now that they know, why weren’t they able to tell you beforehand about the album, about Lemonade, about all the cameos in the film, about any of it until after it happened? Where were those “sources” then? Only Beyoncé knows. The rest of it is just theory. So here’s my new theory:

What if Beyoncé and Jay Z are already amicably done? And what if this tour is her final gift to him before she steps? Like the ultimate, ultimate masterpiece in Conscious Uncoupling. You think Gwyneth and Chris were the most civilised? Here comes Beyoncé, giving her ex $50 million in tour earnings as a farewell bonus and feeling no f-cking way about it because she has so much more. And the way she’s going to TOP her Lemonade self, in two years let’s say, is to reinvent herself as BeySingle.

I’m not sure I believe that but I believe it no more and no less than I believe any of the other possibilities.