Dear Gossips,  

I have listened to almost nothing else for the last two weeks but Beyoncé’s COWBOY CARTER. And I know I’m not the only one. 


There are hundreds of videos like this on TikTok:


I already posted last week about what Beyoncé was doing for the Levi’s share price and now CNN is reporting that visits to “Levi’s stores increased 20% during the week of Easter Sunday” and sales of cowboy boots went up by 24% during album release week and another 45% the following week when “Texas Hold ‘Em” hit #1 on the Billboard Hot 100. It’s the Beyoncé Economy. 


In preparation for the tour? I’m not saying there’s a tour, all I’m saying is that there are many of us bracing ourselves for a tour announcement. And hoping there won’t be a tour announcement, yet, because Mother please, give us more time to save money.

That said, we stay ready because, well, something must be happening, right? And hitting refresh on the new website,, every day. The latest update is stressing people out. 


This is footage that has never been seen before. Some from her extensive personal archive, obviously, that she hoards for years before crumbing out. OK, Queen, but what does it all mean?! 

Is it… a rodeo? Is it a tour? Is it all new videos incoming? Like actual visuals?!

Nobody keeps secrets like Beyoncé, not even f-cking Marvel. Speaking of secrets and eventual reveals, Lexus was one of the sponsors of the Renaissance World Tour last year. Then, “park your Lexus, throw your keys up” is now a lyric we all know by heart. So this is what Lexus did in gratitude: 

Now what else does she have planned?!

Yours in gossip,