Billie Eilish has officially dipped her toe in the beauty industry with the announcement of her debut fragrance set to release in November.
So Billie joins a long list of stars, and particularly popstars, with her own fragrance – a familiar move for celebrities. That doesn’t necessarily mean that every celebrity fragrance is successful, and a part of me sometimes sees some of these releases as a PR stunt or just another product for a celebrity to add to their list of merchandise. But based on her interviews, the creation of fragrances seems like something Billie is actually interested in. By the way she explained in such detail the specificities of the decisions, it looks like she’s striving to make this scent one to remember. And Billie also just looks like someone I can trust with making a really good fragrance, because she looks – at least to me, and my demo is who she’s after – like she smells awesome.
The fragrance titled “Eilish” was treated to a full day of press with outlets such as Cosmopolitan, Allure, and Vogue, where Billie spoke about the creative process. What we know so far is that it smells like a blend of vanilla, amber, musk, cocoa, rose, and wood, and is vegan and cruelty-free, which is totally on brand for her. I’m not going to pretend like I hadn’t already made the mental decision to buy it before I had any clue what the scent was going to be like, but the blend is giving me earthy, mature, and, in her words to Allure, “mentally sexy”. Billie spoke to the press about how she has synesthesia, which is this thing where your senses merge in different ways (here’s her talking to Fallon about it). In her interview with Cosmo, she said that she was trying to create a dark brown ambery colour that also felt like the word November (if that resonates with you, you probably also experience synesthesia). The design of the bottle is an anonymous person, meant to depict finding beauty within oneself.
Lucky for Billie, she was able to work with the giant of celebrity fragrance development, Parlux, to make this come to life. This is a big deal because Parlux is responsible for proven fragrance performers like Rihanna and Paris Hilton.
I have a feeling that this is just the beginning of Billie’s journey into the beauty industry. Since all the fragrance has to do is smell good and last long, it’s a safe first step, and with Billie’s recent rebranding, a move like this will only do her well.