Although Demi Lovato and Max Ehrich’s split was one of last week’s big stories, I didn’t expect us to still be talking about it this week — but Max had different plans. Saturday morning he handed the blogs their weekend content on a silver platter with a trio of posts to his Instagram story. At this point there’s little doubt in my mind that Max doesn’t love attention. 

Max Ehrich’s Instagram Story

News the engagement had been called off came out Thursday, and he’s trying to tell us he heard about it Saturday morning? Is this…believable? In his narrative, none of his friends or family texted him in the 36+ hours since news broke to ask him if it was true or check up on his broken heart? It doesn’t sound plausible. 

Max Ehrich’s Instagram Story

I’m sorry Max. I’m not sure what the content of the movie you’re shooting has to do with anything. It seems like since it was reported that his behaviour was a major part of the reason Demi called off their engagement he’s trying to turn the tables so there’s some sympathy sliding towards his side. His third post in the sequence simply read: “God bless.”

I think what Max was forgetting is that all those breakup reports said that he loves the spotlight. Some of those reports suggested that he may have been parlaying the attention on him from being engaged to a bigger star into more career opportunities, and more attention. How tasteless (in my opinion) to, even after being cut off by Demi, use the breakup news to garner one last bit of attention. Actually, not one last bit because it didn’t stop there. 

In response to Max’s IG statements after being dumped, there was all kinds of noise about how Max was blinded by the split, having not been told by Demi. Then came the reports quoting sources close to Demi who flat out said he’s lying, and that Demi made him aware before it was public knowledge. Max didn’t like that. Which brings us to Sunday morning, when he used his Instagram story to once again set the record straight, I guess. 


"I was on the set of my new movie, SOUTHERN GOSPEL, with crew and cast members right next to me who literally watched me open my phone where I then opened a tabloid. This is the God’s honest truth of how I found out about the ending of the engagement and have people from my film who saw the whole thing go down and helped me get back into character to continue my job. I had cast and crew with families relying on me to do my job.” 

It’s the movie mention in all caps for me. I guess if your stories are getting the most attention they’ve ever gotten, it’s the perfect time to sneak in a little promo for your next project. Class.  He followed the statement with a screenshot appearing to show an iMessage he’d sent, which read:

“To find out over the internet was beyond anything I couldn’t ever imagined a person could do to another human.” 

It’s unclear who the message was sent to, but he captioned the screenshot: “Leave me alone.” And that wasn’t all he had to say of the matter, posting again Sunday afternoon. 

“I entered the acting industry when I was 15 because I’ve been in theatre since the age of 4 with a huge relentless passion for the craft of acting and music. Hence why I have the honour of receiving 4 nominations from the Emmy Academy and on a Spielberg series.” 

That’s just the first paragraph. Was there anything accomplished so far other than… bragging? He continues:

“I finally am starring in a film that has great morals. I am not interested in attention; I’m interested in doing my art. Please leave me be and let me focus on my film!!!!!” 


Again, this story came out on Thursday, by Friday night all the outlets had already published two to three follow-up articles about ‘What went wrong that led to their split.’ The news cycle would have moved on come Saturday, if he didn’t give them more content to write about.

Then Sunday night he couldn’t help himself. Why not say more?! 

Max Ehrich’s Instagram Story

“If you’re reading this… I love you always… unconditionally… no matter what,” he added.

Those two statement were followed by a string of screenshots of him listening to her music, with captions about how Demi is the greatest vocalist of all time, how she deserves a Grammy, and how everyone should go stream her music. He appears to have reverted back to his true form: Fanboy. Meanwhile, Demi’s been using her Instagram story to document how unbothered she is — watching the UFC fight and Rugrats reruns with friends Saturday night, and UFO documentaries on Sunday.