Dear Gossips,

It is the 312th day of January in the 57th month of 2025, everything is great, I am fine, I am thinking of one thing and one thing only and that is Julia Fox appearing in a guerilla marketing campaign for Presence.

 

Presence is Steven Soderbergh’s new movie about a ghost starring Lucy Liu and Chris Sullivan. Presence is fine, it’s like The Others but less elegant and loses steam halfway through but I always appreciate that Steven Soderbergh does not rest, he is constantly innovating and trying new things and playing with technology and genre in a freewheeling, borderline chaotic way. And speaking of chaos, Julia Fox—It Girl, model, muse, actress, author, the only influencer I recognize—appears in the film in a cameo role as a realtor. This is the substance of the guerilla marketing campaign.

 

A billboard popped up in Manhattan advertising “Specter Realty”—GET IT—and featuring “Cece”, the realtor played by Fox in the movie, as the #1 realtor in New Jersey, which I interpret to mean she sells a lot of property in Saddle River. 

 

The billboard lists a phone number which does work and this website, which includes the listing for the haunted house in the movie. It boasts “artisan living” and I want to shake the hand of the person who wrote that because real estate copy always includes utter nonsense like homes having “emotional views” and “resplendent spaces”. Just tell me if any of the closets are walk-in and leave my emotions out of it, Janice.

Anyway, this got me thinking about Julia Fox, who broke out in 2019’s Uncut Gems—or as she says “Uncut Ghaaaaaaams”—and while she has worked steadily since then, she hasn’t had a role to equal her work in Uncut Gems. Julia Fox is talented and built to be famous, I wish she had a higher profile. She’s a chaos agent even as a That Gal-level actor, imagine the havoc she could wreak as a proper Movie Star. I’m talking Robert Pattinson-levels of tomfoolery, we’re missing out on so much. 

 

Maybe she doesn’t want that for herself, but I want it for ME, because it’s my job to pay attention to celebrities and so many of them are godawful boring. We need more celebrities committed to the bit, ready and willing to go off the deep end, energetically and enthusiastically dedicated to confounding us but in harmless and fun ways like cooking disgusting pasta and lying about limes! It is the Year of the Snake, it is a new start, someone cast Julia Fox in a leading role stat! 

Live long and gossip,

Sarah