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Dear Gossips,

Remember how much more you wanted to see Where The Wild Things Are when the trailer was paired with Arcade Fire’s Wake Up? I love it when they care about making a trailer. I love it when they think about a trailer narrative, like it’s its own movie, and edit it accordingly, with the right music, music you know that was chosen for a reason – not like, random, I like this beat, whatever, but for the reaction it will elicit along with the visual. When it’s done well, the trailer, even just 30 seconds, can be very, very powerful. Especially when you know a song, and already love it, and see that it was used cleverly.

Rolling in the Deep has already been on repeat on my iPod for weeks. Then it came on TV just as I was drifting off to sleep yesterday, a TV spot for I Am Number Four I hadn’t seen before. It works. It works a lot. Not that I wasn’t already going to see the movie (having read the book) but this, this actually made me a little excited to see the movie. As in why isn’t it NEXT Friday yet? This Friday Jennifer Aniston goes head to head with Justin Bieber. Who do you root for?

I’m on Day 2 of a 7 day cleanse and life is bleak. You know what is even more bleak? Poo problems. Sometimes you have to press the reset button.

Yours in gossip,

Lainey

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