At SXSW this week, Sacha Baron Cohen appeared via video to present a short clip from the upcoming, highly anticipated Bruno, his follow-up to Borat this time featuring the flamboyant Bruno from his now cult status tv show.

You may recall "Bruno" crashed a runway last year and made a spectacle of himself during Fashion Week - photos are attached.

The initial premise:
"Bruno is the star of the biggest German-speaking show on television in every single German-speaking country. Except Germany."

Heh.

And then it all falls apart.

But the real meat of Bruno the film tackles issues of race, sexuality, and even parent pimpage. Click the link below to read about Bruno's encounters with parents of aspiring child stars and the lengths they will go to turn their kids into the next Miley or Britney. It is appalling and shocking and imagine - you're only reading about it in the article, you're not even seeing it onscreen.

Bruno attempts to expose the stereotypes and the subversive social mores in our supposedly evolved society. Those who saw the clip have reported that it will be more controversial and more thought provoking than Borat. Can't f-cking wait.

Bruno. July.

Click here for the full article.

Thanks to the lovely reader who sent in the link!


Photos from FILIPPO MONTEFORTE/AFP/Gettyimages.com